Finally it´s updated… so that you all know where and when you can come and watch me race :)

Schedule 2010.

Emma

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Just back in Belgium and as always it´s nice to come home!
Before I left Norway I was very effective and I got many things done. Besides from the normal as training, washing, cooking, resting, cleaning… I also visited Moss and their young and growing cycling club for a speech together with Martin. It was arranged at Spenst fitnesscenter where we also held a spinninglesson. 
Moss newspaper showed up and made an articel and took some photos.

This week I´m preparing for Ronde Van Vlaanderen and Omloop Het Nieuwsblad. 

Emma

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Recently, as many of you have seen, KMC Chain Europe BV produced and published an advertisement featuring my image and a statement and endorsement attributed to me.

KMC did not obtain permission to use my image or attribute any statement or endorsement to me.

My management team complained to the Advertising Standards Authority (ASA) a body that regulates adverts in all media types.

The ASA challenged KMC to prove that, amongst other things, I had given my permission for my image to be used and my name to be attributed to their words of endorsement.

KMC failed to prove they had any rights to my image or any endorsement  used in their advertisement.

The ASA upheld my management team’s complaint showing that KMC’s advertisement breached five codes of advertising two of which were truthfulness and substantiation.

Full details of my case can be found at www.asa.org.uk then click on ‘recent adjudications’.

I would like to thank the ASA for their speedy and professional handling in this matter, it’s good know they are out there to help us all.

Emma.

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I closed up the longdistance period of January with 10 hours training in Belgium. Just realized that training in sun is like  ”vacation” while rain, mud and cold weather is what really makes it a good and hard training ;)

Saturday morning I left Zingem on my bike to meet up with the team in Gent. 10:30 we sat off on the 2010 circuit of  “Het Nieuwsblad”, 126km and some very interesting changes. The cold weather combined with the rain and the muddy roads made it a hard training and after warming up our toes in the shower the dinner in Zingem was just at it´s place :)

After a good nights sleep at Sigginga Haim we were ready for a new day!

Sunday was the “Ronde van Vlaanderen day” and with a little less rain we got to know a circuit that also gave some new changes. New cobble sections that I really like :) and also some new hills.

Two days together with the girls and the staff – And I really look forward to the 2010 season!

Check out this interview with me at Podiumcafe.com

Emma

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10 days, 2 recovery days and 51 traininghours later I´m back home…

Tired, sunburned and satisfied :)

Today restday with massage and tomorrow I go to Belgium. Trainingsweekend with the team is on the schedule and I really look forward to see all the girls!

But first; some more rest…

Emma

PS: And hire is a map of my last training at Gran Canaria….  http://bit.ly/6OhV2r Pretty cool. Just forgot to stop the clock as we enjoyed the sun with a coffe break so the average speed is terrible. :-)

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It´s a great feeling to go into a new part of my training. The whole winter I have been busy with building up my muscular strenght. And today I had my last session in the fitness center. When it comes to lifting the weights I´m just as stong as last year but on the powerintervalls on my bike I can see a big progress :)

Christmas and New Year gave real winterweather in Norway, alot of snow and cold!
-17 degrees today and that makes it difficult to go on my bike… so our trainingcamp to Gran Canaria comes just in time!

We (Me and Martin) leaves tomorrow for 11days of what I love the most, cycling in the sun! :)

Have a good weekend,

Emma

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Just back in Norway after celebrating christmas :)  I had some lovelly days with my family and I got some nice trainings with my brothers! Unfortunately we did not have a camera with us so no photos from there…

But yesterday when me and Martin went skiing in the cold winter weather we did bring it (see if you can find one wrong on the photos?!)   ;)

Happy New Year!

Emma

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This morning I took the train to Oslo, then the plane to Stockholm and from there another train to Sundsvall where my mum came to pick me up. 2 hours in car and finally after a 11 hours trip in total (!) I arrived Sollefteå…. Lovelly to see my parents and brothers again and I look forward to a weeks “family life”!

Before I left Norway we had the traditional “pepparkakhus” (gingerbreadhouse) building and decorating together with Martin´s mum and sisters :)

Merry Christmas!!

Emma

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Emma

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My idea was to update my site already after Sundays training. I had taken photos to show you how lovelly the weather is in Norway (NOT!) no winter yet and after a session in the mud my clothes were not white anymore…
Something is wrong with my site and I can´t put photos on it :( 

Last Monday me and Martin went to Sweden to meet my car sponsor Hanssonbil, there we had a “spinning” session with invited girls from schools around Vänersborg with a idea to recruit more girls to the sport. It was nice to see so many girls showing up and I think we had a nice time on the bike, atleast I had!!
A dinner with the lovelly family Larsson and after that me and Martin were ready for our talk. Hanssonbil had invited customers, friends and cyclists to their shop and that ended a lovelly day in Sweden.

Right now I´m lying in our sofa in Norway watching Obama receiving the Nobel Peace Prize in Oslo. Strange how one man can have so much influence and get som much attention.
Soon Martin comes home from work and the days are coming closer to Christmas!

Here is a interview that Pezcycling did about me last week: Pezcyclingnews.com

Emma

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